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Improve Sales & Customer Interactions

A business meeting

Customer interactions, satisfaction, and loyalty are driven by your team's sales effectiveness.  The most effective salespeople understand their customer's buying and communication styles.


Companies with engaged employees outperform those without by up to 202%
(Dale Carnegie Institute)


The most effective salespeople understand that good communication with customers throughout the sales process is absolutely essential for success.  Maintaining customers’ trust and understanding their buying styles leads to sales.  

Every potential buyer has a unique communication style and an associated buying style that affects the sales process.  Although you may have the best solutions available to help them achieve their goals, you will likely find that the same presentation, sales style, or sales approach may work well with some people, but not others.

As a salesperson, it is more important than ever to be self-aware and learn about your sales style, understand your buyers and prospects, and communicate effectively with them to establish trust and build credibility.

Customer loyalty doubles in companies in the top 1/4 for employee engagement
(Gallup, Inc.)

The harsh reality of poor sales communication is losing customers and revenue.

What You May Observe

  • Customers “tuning out” a salesperson when he or she speaks at a meeting

  • Nonverbal cues such customer’s arms crossed or fidgeting with items on the desk

  • Customers responding with short answers to your questions

  • Fewer stakeholders keeping appointments

  • A hand-off to a non-decision maker to manage the sales process and discovery

What You May Hear

“You’ll have to talk to our Purchasing Department.”

“Can you just email me some info?  I’ll take a look at it and get back to you.”

“Send me your best offer and I’ll get back to you if I’m interested.”

“Do you have a technical specialist I can talk to at this point?”

“Just cut to the chase here.  What is it you recommend and how much will it cost me? 


These options are a bit confusing.”

When sales are down, everyone and everything in the organization suffers.

Empty Office Lounge
  • Lost sales and unmet revenue needs

  • Employee engagement & retention

  • Missed sales referral opportunities

  • Diminished brand reputation

  • Unacceptable customer survey ratings

  • Once-loyal customers who leave

  • Diminished credibility

Effective communication is the key to acquiring, keeping and satisfying customers.  When your sales and customer service teams are able to recognize and adapt to customer's needs and buying styles, the result is an increase in sales effectiveness, higher customer loyalty, and the organization meets its revenue goals.  The benefits far outweigh the cost. 

Help your sales team become more effective and improve the bottom line.

We recommend an effective, scalable solution that:​
  • Is easy to understand

  • Recognizes your team's sales strengths and challenges and their personal selling style

  • Identifies communication strategies for people of different styles

  • Is available in multiple languages

  • Is time-tested, extensively researched and validated

We recommend Everything DiSC Sales® to improve your sales team's understanding of their selling styles and customer buying styles.

Take your sales team's performance to the next level.  Contact us to learn more.

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